Welcome Center LA - Logo
Welcome Center LA - Logo Exploration
Welcome Center LA - Logo Exploration
Welcome Center LA - Logo Exploration
Welcome Center LA - Color Palette

Welcome Center, LA

We created branding for Welcome Center, LA, a pop-up boutique located in the Echo Park neighborhood of Los Angeles featuring goods from local artisans. We explored a variety of imagery that evoked Southern California’s aesthetic. Ultimately we arrived at a design featuring¬† minimal, mid-century inspired rainbow to reflect the eclectic wares the shop offered. What’s more welcoming than a rainbow?